The current state of content marketing 

The median time people spend on articles is 37 seconds. While skim-able content is highly valued, consumers are reading the articles marketers post. According to a NewsCred Insights post, marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites. Over time, this engagement helps produce higher levels of brand recognition, which boosts sales and encourages ongoing engagement.

60%

of people would rather learn about a company through an article than an advert.

29%

of leading marketers systematically reuse and repurpose content.

11%

of B2B marketers are not using content marketing as a strategy.

The relationship between consumer and company

The stats show that High-quality content marketing is still one of the main ways of achieving digital marketing success for both B2B and B2C brands. In fact, predictions say in 2024, over 70% of marketers plan to create more content than they did in 2023, and over 75% will invest more in their content marketing programs.

Comparing the challenges ahead to the ones before

The majority (88%) of B2B marketers use content marketing in their marketing strategies. Most B2B marketers use content marketing as a foundational piece of their marketing strategy. In addition to making it easier to communicate with consumers, content marketing also produces more sustainable value and makes it easier for brands and customers to connect with one another.

Summary

Content marketing drives higher conversion rates. When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors. While content marketing requires an investment of time, money, and skill, it drives much higher conversion rates than its traditional marketing counterparts. For the latest 2023 report click here.