4 Halloween Organisation Archetypes
Margretta Sowah Margretta Sowah

4 Halloween Organisation Archetypes

Here are four tongue-in-cheek archetypes of different players within an organization – including external stakeholders like clients – and how they best can prepare for this festive day through their costumes.

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The Benefits of Alt-text
Margretta Sowah Margretta Sowah

The Benefits of Alt-text

Find out the benefits of adding alt-text to your marketing strategy to provide accessibility for those who use screen readers.

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What is Strategy?
Margretta Sowah Margretta Sowah

What is Strategy?

What does Strategy really mean and how three simple processes can improve your next business goal.

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What is SEO?
Margretta Sowah Margretta Sowah

What is SEO?

What is SEO? SEO stands for Search Engine Optimization. This is basically content that has keywords and phrases tailored to what a brand’s customers are searching for. Sounds simple? It is, and it isn’t. SEO is the art of optimising your content to comply with Google’s complex and sophisticated algorithm.

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Copywriting Design Basics 101
Margretta Sowah Margretta Sowah

Copywriting Design Basics 101

Want to know how to create or find out your brand design persona? For business owners, freelancers and students to understand design in business.

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How to Tell Your Brand Story.
Margretta Sowah Margretta Sowah

How to Tell Your Brand Story.

Want to know how to successfully tell your brand story and find your niche? I share insights on how to effectively tell your brand story.

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