5 Content Marketing Habits *and a bit of advice too.
Want to know the habits you need for a successful content marketing strategy? Let's break down the 5 TOP HABITS for marketers. Here we go…
CONTENT MARKETING HABITS 1#
🌟 Ask for input 🌟
As a business owner or marketer, you have three objectives in mind – the customer, the bottom line and your team. Asking for help is one of the best ways to offload ideas and strategies to better reach mutual objectives.
Start your content marketing strategy by asking your team (or a trusted advisor) for feedback on what you are currently doing, compared to two or three years ago. Chances are you will find there has been some change in the messages you have been publishing. Ask your customers for feedback too, but ultimately, your decisions should be based on your bottom line; what you can afford to do with time and money.
CONTENT MARKETING HABITS 2#
🌟 Create a content experience 🌟
What is old is still old and what is new will soon be old… traditional marketing is nowhere near as effective as it once was. We can all agree with that, yes? Having an online presence allows you to provide custom and tailored content to your customers – a content experience. Create for your customers a content experience that will keep them coming back for more.
No need to overpitch your product or services when you can provide useful and entertaining content that actually solves a problem, or at least brings your audience closer to it.
To bring it back to the strategy, creating a content experience will:
Increase sales
Attract better customers who are very loyal
Cut costs
CONTENT MARKETING HABITS 3#
🌟 Make content that attracts 🌟
As a content creator, you need to be result-focused. Your content requires planning, process and measurement. With your audience at the centre of this triangle every content decision you make must be to attract the desired result. You may never be able to predict what your customers will do but you can understand what attracts them to your business.
Some things to consider are:
After my customers view my post, what do I want them to do?
What have they learned after I have posted?
Why should they care vs What I want to say.
Start attracting what you want not what you don’t by understanding what motivates people.
CONTENT MARKETING HABITS 4#
🌟 Get real! 🌟
Social scientists have confirmed that humans revert to decision-making shortcuts when making daily decisions, to alleviate stress and conserve mental energy. These decision-making shortcuts are the driving force as to why your audience trusts or supports your brand.
Trust is a huge factor in relationship building and is just as potent in business dealings. The more real your brand is with your audience the more likely they won’t even have to think to consume your content.
As a brand, tap into the behavioural science principles that you can use to get more real with your audience.
The more you show, the more you grow.
CONTENT MARKETING HABITS 5#
🌟 Collect and use the data 🌟
Data is important to a good strategy. Without data, there is no ‘bigger picture’ or fine detail. Gather as much relevant data you can on your customers (you know, without completely stalking them!) so you can provide a more tailored approach.
What does this look like? When writing a piece of content like a blog post, begin with the meta description based on the research and data you have; this allows you to be clear on who you are writing for and why they would want to read it.
Take it a step further:
Link a high-traffic piece and two other pieces of content, like a blog post, which will bring the audience back to your website. Tracking what type of content your customers like will improve your content marketing strategy.